A selection of web campaigns I worked on as part of the Xbox team. My role included concept, visual design, and illustration.
The Beatles: RockBand
The Fab Four Mystery Tour was an interactive bus tour through a fantasy world celebrating the career of the Beatles. Filled with lots of fun things to poke and prod, tidbits, and trivia, the immersive website experience was part of a campaign around the launch of the Beatles Rockband game on Xbox.
Drive-through of the site experience
Screen grabs of Beatle-themed worlds in different eras. Animated with interactive gamification elements.
Fable 2: A Hero's Tale
'A Hero's Tale' was an interactive, "choose your own adventure" journey through a medieval world where users guided the main character on a path that ultimately led to a life of good or evil. It was created as an online campaign supporting the release of Fable 2.
Play-through of the adventure, along with the animated "Chicken Kickin'" game.
Halo Wars: Dive In
The Halo Wars experience site, based on the RTS game, allowed users to witness a full-scale planetary war from the viewpoint of either the Humans or of the Covenant. Users could view simultaneous action all over the planet by diving into "hotspots" via satellite.
Dual monitor wallpaper designs
Custom-created, hi-resolution terrain of the planet Harvest.
Crackdown: Agency Training
Crackdown is a sandbox-style third-person shooter in open world game play.
The site was online Boot Camp where players trained by downloading the game demo, wreaking as much havoc as possible on Pacific City, and uploading videos of their handiwork for community critique. By live-feed, the Master Drill Sergeant gave advice, shared quips, and berated users for their pathetic performances. The site itself was a multi-media aggregator featuring videos, social media feeds, weapons training, and an animated comics series.
Homepage/site hub
Gears of War: Last Day
"Gears of War 2: Last Day" was an unmanned robotic exploration through the ruins of a city destroyed by war. Hidden elements within the experience site were unlocked through a worldwide GPS scavenger hunt for hidden COG tags (the GOW equivalent of a soldier's dog tags).
Ninja Gaiden: Online Battle
The Ninja Gaiden 2 site allowed death dealing ninjas all about the world to challenge each other in bloody hand to hand combat. The victor collected the sword of his fallen foe. A downloadable screen saver featured a ninja graveyard that was dynamically populated with the swords of your defeated victims.