For VR gaming enthusiasts, the Infinity content platform was built from the bottom up with the goal in mind of making the virtual reality experience as easy, accessible, and limitless as possible .
The content platform opened the virtual reality gaming subscription model to all owners of high-end VR headsets - including Oculus, Index, and Windows Mixed Reality owners - with a cleaner, more inviting brand; a tightly curated list of top titles, and improved design and functionality.
Infinity: Sizzle Reel
My roles: logo design & brand building / illustration / photography / web design / asset creation / brand guidelines / video direction
The Problem
Viveport was a unique, one-of-it's kind gaming subscription service. For the fist time, VR gamers had the digital equivalent of a "library card", giving them the ability to check out and explore unlimited titles through downloads.
The problem was that some owners of other, non-Vive VR headsets (Oculus, Valve, or Windows Mixed Reality) were confused by the branding and not likely to try out the new service as it appeared to be meant for Vive owners.
The Solution
The solution was to create a standalone VR gaming platform, using all of the lessons we had learned from launching Viveport - to make a more highly curated and user-friendly subscription service that would satisfy the needs of everyone, from the serious VR gamer to the n00bie just dipping his toes in the water.
Concept Imagery
Selections from a series of concept images, the concept behind them being the fact that Infinity gives you the power to literally "go anywhere, do anything, be anyone".
Character Illustration by Nate Riley
Home/Capture Page Breakpoints
Launch Ads
Turning weakness into strength.
Some AAA VR titles did not make themselves available on Infinity.
So I wrote and shot a series of ads (this one referencing "Star Wars: Vader Immortal") pointing out how any game will get boring after enough play... whereas with Infinity, you get hundreds of titles at a fraction of the price.
Launch emails and touchpoints
Logo design: from pencils to vectors
The brand-mark was based on a combination between an infinity loop and a VR/XR headset. Below are some screens showing different parts of the design process.
Brand guide samples
Infinity App download on the Oculus Store
