Site / Product / Brand
Advertising Touchpoints
My role: art director / designer / creative lead, viveport team
SECTION 1: Site / Product / Brand
Home Page Breakpoints
SECTION 2: Ad/Marketing touchpoints
Video: Infinity Trailer
Social
Instagram Vid - Infinity Intro
Title specific (Game Of Thrones)
Email
- Featured title
- Gift redeem
- Intro/All-access pass
Print
photography / design / copywriting
(This one was an inside dig at the competition)
Themed and Seasonal Ads - Key Art
Early subscription
"First Man" theme for launch
Educational initiative - virtual reality learning during Covid
Halloween
"Gallery Portals" theme
"Get Moving in VR" - a fitness focused initiative
Black Friday - featuring "Sairento"
Amazon.com
Outdoor
OOH
EVENT KIOSK
Third-party sites - Infinity App on the Oculus Store
Background
For VR gaming enthusiasts, the Infinity content platform was built from the bottom up with the goal in mind of making the virtual reality experience as easy, accessible, and limitless as possible .
The content platform opened the virtual reality gaming subscription model to all owners of high-end VR headsets - including Oculus, Index, and Windows Mixed Reality owners - with a cleaner, more inviting brand; a tightly curated list of top titles, and improved design and functionality.
The site operates today as Viveport.